Personal Development App Live in Apple Store

FOR RELEASE:  December 17, 2013

Media Contact: Laura Guthrie  | Red Mat Media

laura@redmatmedia.com | 801-648-7701

Personal Development App Live in Apple Store

Developed by Red Mat Media

SALT LAKE CITY, UT —Red Mat Media, leaders in custom print, digital and mobile solutions, is pleased that its Personal Development mobile app is now live in the Apple Store for iPad.

“It’s more than a magazine—it’s a movement. Personal Development embraces behavior and habits that develop human talents and potential; improve awareness and identity; and overall, enhance the quality of life by encouraging the realization of dreams, goals and aspirations,” says Laura Guthrie, Executive Director, Red Mat Media.

“Within the app Personal Development, one can find helpful tips, advice and articles on improving your life and making a positive change involving the people around you,” says NJ Mitchell, Writing Project Leader for the Personal Development Project.

Currently, there are Personal Development subscriptions available, including a one-year plan for $29.99 automatic renewal and a single-issue, non-subscription plan for $2.99. For more information on terms, please visit: http://morethanamagazine.com.

Recently, Red Mat Media announced a collective agreement and collaboration with NJ Mitchell, a communications consultant and Co-principal of the up-and-coming hemp wares e-store EyeCU2.co. In the role of a leader of Personal Development Writing Team, NJ works with Red Mat Media to bring on board and promote respected authors of personal growth books; articles and essays in order to share customized personal development content in digital form. Red Mat Media has developed a mobile app Personal Development that features the digital version of the content for Apple iPad and it is live now.

“Mobile apps are an incredibly effective delivery tool for great information,” says Guthrie. “Where we were in the 90’s with websites, we are now in that place with mobile applications. Organizations and businesses can put themselves right in the palm of the hand of their target audience, and grow their visibility in such a powerful way.  Who doesn’t have their phone with them all of the time these days?  Through unique push notifications, visual messaging, and geo-fencing, we can reach the audience right at the point they are making a decision. That’s what mobile does for the organization.  And for app users, it puts great information, motivation and promotions there for easy and ready use.”  

“Organizations are embracing mobile apps.  And consumers are acquiring smartphones faster than ever before, in the US alone it is over 500,000 new smartphones every week.  And wi

th millions and millions of app downloads, they are utilizing them not just for fun, but for key offers and information as well.  And the Personal Development app is a great example of how consumers can read and stay motivated on the go, improving their lives with the click of a button,” shares Guthrie.

ABOUT RED MAT MEDIA: Experts in relationship marketing, Red Mat Media brings a fresh voice, distinctive ideas, innovative concepts, and positive messaging to customized print, digital, audio, mobile, and visual communications. From award-winning websites, digital publications, mobile tagging, and mobile apps, we deliver a portfolio of custom communications tools that strengthen current relationships and form successful new alliances. Our clients receive the benefits of exceptionally high editorial and design standards, savvy business development and creative teams, and an advanced technology infrastructure that enables clients to manage, track, and analyze the success of targeted relationships. For more: www.redmatmedia.com.

To learn more about custom publishing, digital and mobile opportunities, please contact Red Mat Media at laura@redmatmedia.com or 801-648-7701.


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Posted in What's New at Red Mat Media